In competitive marketplaces, products and solutions are interchangeable and easily replaceable. For a company to stand out, it needs to add value with its brand. 

As we enter the end of the Third Quarter 2017, I've spoken to many CEOs and CMOs alike that have become.

A huge part of how visible a company is, depends on the company’s recognition and brand identity; this is especially towards the company’s main targeted market or segment marke View article

This is the second entry into the ‘Thoughts from the Gentleman’ series which will consist of analysis and editorial content of all things relating to politics and culture.