If users were provided with 15 minutes to consume content, 66% would prefer to view something beautifully designed as opposed to something plain and simple (Adobe).
Let me ask you a question before we move ahead:
What is your instant reaction when a website is taking too long to load? What do you do if the info you are looking for doesn’t pop within a jiffy?
I, for one, click on the exit button like crazy. All I want is to get out of that space.
According to Adobe, 39% of people will stop engaging with a website if images won’t load or take too long to load. Plus, given how human attention span is now lesser than a goldfish, you need to create a website that strikes the right chords in a few seconds. If there is a single trace of unattractive elements in the layout, it compels a significant fraction of traffic to bounce off the page.
The internet is a volatile place to be in. It doesn’t hand out second chances. This is why you need to get it right the first time. Having a prodigious web design team onboard rules out all the odds.
Still not convinced? Below, we have rounded up 7 reasons why you should get your website designed by experts:
1. They give you a high-quality website
Although you can find plenty of website templates out there, they may be too basic. You can’t expect to create a distinct, top-grade website with any of these cookie-cutter tools.
Even generally, websites have several issues like maintenance, updates, and many more. You must have technical hands aboard to keep an eye on the loopholes. It also boosts your overall website performance.
A reputable web design brings a framework to the table that is both functional and attractive. As per Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive.
Considering how your website is a big marketing powerhouse, it makes perfect sense to hire a designer who has the knack of rising above the current competition.
2. It saves your time
As an entrepreneur, you might be wearing many hats simultaneously. Hiring a web design expert takes one off your head. You can focus on frying the bigger fishes while the designer does a job to outshine your competitors in the virtual world.
It is always good to calculate your effective hourly rate. It helps you know how much time you should be spending on each domain. Let your design team know about your objectives. There should be a proper feedback process in place to ensure they reach your desired goals.
You can’t afford to mess up with your digital front. Make sure you have a solid design team up your sleeve to work towards your goals.
3. They come up with a responsive design
Responsive web design, originally defined by Ethan Marcotte in A List Apart, responds to users’ needs and devices. This practice consists of a mixture of flexible layouts and grids, photos, and intelligent deployment of CSS media queries.
As the user switches from laptop to smart device, the website must automatically switch to accommodate image size, resolution, and scripting abilities.
There are several technicalities involved in the process. Outsourcing the job to a reputable web design expert assures you that they will bring a well-developed and responsive web design.
If your website isn’t mobile-friendly, your leads will bounce off. This means they won't spend much time on your portal, and consequently, you can’t make enough sales. A GlobalWebIndex survey of 87000 smartphones, tablet, and tablet owners revealed that 95% of the respondents used a smartphone to access the internet. Meanwhile, 93% used Desktops, and 73% used tablets.
So, a web design expert has complete knowledge of creating a responsive web design. They will stay on their toes to make sure you get a vast return on your investment and make profits in the long run too.
4. They make your site search-friendly
The only way to make your site visible to prospective clients is to make it searchable. Web designers know how to tweak your website as per the search engine requirements.
SEO has slowly become an indispensable tool for modern business portals. It is the road towards growth and progress in the corporate world. Even the best looking website is useless if the potential customers can’t spot you online.
A web design agency will help to schedule the content and structure the layout of your website. They will target all the keywords, optimize the visual content, and weed out the bugs from the system. They apply a whole technical package on your portal to help it move atop the search grid.
According to Adweek, 81% of customers search online before they purchase from a physical store. A professional designer knows how to design your site to make it search-friendly. Whether through the use of colors, fonts, and graphics – they make sure your website delivers a clear and compelling message representing your business.
Sprout Social, for instance, is a website with a unique and SEO-friendly web design.
- It has solid and to-the-point headings
- Clear call-to-action
- Uncluttered page layout
Users are more likely to trust websites on the first page of Google, Yahoo, or Bing. You must make it there by using optimization strategies and creative elements. And an expert web design agency will help you do that.
5. It gives you a competitive advantage
By hiring a web designer, you give yourself a competitive advantage in forming a professional and fully functional website.
The reality is that many small businesses try to put together their own sites to save money. When you create a professional website, it will rule out the possibilities of competitors crumpling your traffic.
The digital marketplace is a race. A web design agency will help you figure out all the flaws in the structure and make improvements. Within a few hours, your designer can do the task that would take days for a layman to execute.
Creating a good first impression is essential to survive in fierce competition. An expert website design team will make sure you shake hands and smile at your visitors. Blue Corona recently discovered that 73% of companies invest in design to differentiate their brand from the competition.
A well-maintained website enables you to showcase your unique features. You have to prove to your audience why they must prioritize you over others in the same field.
6. They are reliable
Another reason to get a professional website designer aboard is their reliability. They come up with a secure framework to ensure your user data stays confidential. Your design team will ensure that your portal doesn’t crash, nor are there any costly errors.
Managing a business is already stressful. Don’t add to the stress by forcing yourself to undertake a task you know nothing about. Allow a reliable and competent web design expert to handle this domain of your business.
7. They help you maintain consistency
When you are trying to fetch new leads, you want to build up your brand. You desire your audience to get familiar with your brand, so they choose you when they are ready to convert. Online web designs are essential because they allow creating consistency across your pages.
A web design expert will ensure that your portal has the same fonts, styles, and layouts across your website. If there is a different design on every page, it will make your website look unprofessional. It also makes it more challenging to build your brand recognition because your audience doesn’t know which colors to associate with your brand.
On the contrary, web design experts like logo design valley will make sure professionals handle critical tasks. They will come up with a consistent and responsive logo design.
If your website is not consistent, people will bounce from your page to the one that looks more professional. You will get more conversions and leads when you design your website according to the essential elements.
Moreover, an enhanced consistency level across the website conveys a message of credibility to the prospects. A professional designer will make smaller companies look like larger companies. This gives small companies as much credibility as the larger ones.
Parting Thoughts
Your website plays a pivotal role in determining your success or failure as an entrepreneur. One bad review or propaganda can put all your efforts down the drain.
As noted by a study by Gary Fernandes, it takes about 50 milliseconds for users to form an opinion about your website. That is quite a narrow margin for you to hit the nail on its head. Make sure you do it right the first time.
Websites are subject to an extreme level of snap judgments. Ensure you have a classified and craft team on board to get the ball rolling in your favour. Don’t forget to tell us how you plan to go about it.
